Our Process - What Drives Our Investments?



Our goal is to find quality investment opportunities that inspire us, and fit into our larger strategy. We pursue the formulae that have led to past successes, but we also depart from tradition to embrace particularly compelling opportunities. Direct Asset Partners’ investment strategy is both disciplined and agile.

Typically, our equity investments are somewhere between $50 million and $500 million. Our targets are companies with acquisition values between $200 million and $2 billion.

Direct Asset Partners looks for motivated management teams that want to own, as well as run, their businesses; and for the strong financial performers and market leaders, operated by such teams.

Companies that have resisted down-cycles, and which show a striking potential to improve profits and increase shareholder value, companies operating in industries with favorable dynamics for sustainable earnings growth:┬áthese are Direct Asset Partners’ preferred partners.

In five broad sectors, an initial investment, based on our assessment of a company’s capabilities and potential, brought success. This led to a second and then a third, and so on. So we developed a deep base of relevant industry knowledge and relationships, in consumer products and retail industries, communications and technology sectors, and in the energy and materials markets.

In order to make well-informed and timely decisions, Direct Asset Partners has shown consistent focus in understanding key issues and opportunities, and has employed significant internal and external resources to achieve this.


  • Equity

    Direct Asset Partners has a successful track-record of over thirty years as a leading private equity firm. Here is some more information about the company.

  • Investors

    We focus on high quality companies that exhibit earnings sustainability and growth, taking positions in public securities, with a bias toward being long-term investors.

  • Process

    When circumstances, internal or external to companies combine to depress their valuation, we take the opportunity to invest at such attractive valuations.

  • Strategy

    Only after it has been deeply researched, and it presents a compelling long-term return, does a company make its way into our portfolio.