Our Process - How We Work



From the first stage of an investment through to realization, we are fully involved. Direct Asset Partners are active investors.

We feel strongly that rigorous due diligence before an investment is crucial to its ultimate success. We thoroughly review the opportunity, with a particular focus on industry dynamics, the company’s relative competitive position, and management’s skills and plans for the future. Our early work enables us to become versed in the key issues and opportunities facing management and partners going forward.

Our goal is to assist management, once we have completed an investment; to deepen our relationship with management, offering them our skills and resources to help ensure that well-grounded decisions are made. We provide an amount of support and interaction suited to the varying situations of different companies, offering experienced advice, or engaging with our own staff or specialized external resources, as needed. In all situations, the focus, with Direct Asset Partners, is on assisting companies to make the most appropriate strategic decisions to ensure long-term success.


  • Equity

    Direct Asset Partners has a successful track-record of over thirty years as a leading private equity firm. Here is some more information about the company.

  • Investors

    We focus on high quality companies that exhibit earnings sustainability and growth, taking positions in public securities, with a bias toward being long-term investors.

  • Process

    When circumstances, internal or external to companies combine to depress their valuation, we take the opportunity to invest at such attractive valuations.

  • Strategy

    Only after it has been deeply researched, and it presents a compelling long-term return, does a company make its way into our portfolio.