Our Firm - History & Background



Direct Asset Partners came together in the mid-1980’s, aiming to invest in growth businesses and to work closely with their managements, to achieve the full development of each company. We have worked together in pursuit of this goal, for over 30 years.

From the start, we have developed a strategy of collective decision-making and shared governance that, we think, is a key element in our success, in attracting and retaining the professionals whose experience makes the Direct Asset Partners perspective so special.

Over the years, we have built up wide expertise and network connections with consumer products and retail industries, communications and technology sectors, and in the energy and materials markets. As a firm, we have made over 115 investments in companies, beginning in 1984 with our investments in Microsoft, Coca Cola and Nintendo.

We have maintained a flexible approach to investment, allowing us to generate value in many ways, such as helping build a leading semiconductor manufacturer, to the privatization of utility companies and supporting growth in the renewable energy industry. We regularly consider investments in a variety of sectors, and from startups to multinational conglomerates, while continuing to address investments in our key areas of expertise.

By providing investment capital to our client companies, we help our management partners, our investors, and ourselves achieve success. Direct Asset Partners is glad to have investors, who support long-term equity value creation, which enables us to maintain our focus on building enduring value within each company. We believe an alignment of interests is essential in fostering a constructive relationship with each company in our portfolio, and with our investors

For our first 20 years, our main focus was on investing through our private equity funds.  In 2007, we launched our Private Client Division enabling individuals to invest directly into the companies we work with.  We saw this new initiative as a way of leveraging the skills, relationships and market savvy that we have accumulated in the private equity world, while creating another opportunity to provide value to our investors. Today, Direct Asset Partners has over $6 billion under direct management with, leading institutions and select individuals investing alongside our experts.

Within private equity, we actively engage with our portfolio companies to identify key strategic issues and implement necessary operational improvements. We pride ourselves, at Direct Asset Partners on the collaborative culture we have built across our firm.  Analytical rigor and consensus-based decision-making continue to be the foundation of our investment process.  Direct Asset Partners similarly values the wisdom of the team and the importance of deep research, and has devoted considerable resources to this goal. As a team, we work hard to position our companies for long-term success, and we support the management teams of the companies in which we have invested.


  • Equity

    Direct Asset Partners has a successful track-record of over thirty years as a leading private equity firm. Here is some more information about the company.

  • Investors

    We focus on high quality companies that exhibit earnings sustainability and growth, taking positions in public securities, with a bias toward being long-term investors.

  • Process

    When circumstances, internal or external to companies combine to depress their valuation, we take the opportunity to invest at such attractive valuations.

  • Strategy

    Only after it has been deeply researched, and it presents a compelling long-term return, does a company make its way into our portfolio.